The coat makes the man and the packaging makes the productDaniel Hendrix
Packaging design is one of the forms of expression of a brand, illustrating its personality and emotional benefits. By having a good design, a brand can reach the heart of a consumer, causing him to see it on the shelf, look for it, determining him to turn it into a loyal friend.
A good pack sells a product more than any other investment. Packaging design costs are modest and are paid only once compared to other advertising and marketing costs. The packaging can deliver a lot of information to the potential customer in very little time. The modern consumer is always rushing and does not read descriptions, presentations, technical data, ingredients etc. The typical consumer takes an emotional decision, based on instinct and inspiration, which translates into choosing the most attractive packaging, the one inspiring trust, quality and professionalism.
That’s what we do. Product packaging and packaging families that suit the target and the product. Product packaging design, product box design, product blister design, product bag design, packaging carton design or any other type of unconventional packaging design can be achieved both as design and print production.
The initial meeting is for discussing packaging design goals, budgets and deadlines.
We work on more than one concept of packaging design for the customer and the customer chooses one of these.
We work on the actual design process of the packaging and consult the customer throughout the entire design process.
Once the final revisions have been made and the packaging design has been approved, we will proceed to the launch phase of the product.